Analyzing the Pura Vida Online Presence

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 Pura Vida is a well known brand that does very well with its marketing presence online. 



Above are the Instagram (left) and Tim Tok(right) home page for Pura Vida

This brand keeps a consistent image across its platforms and includes links on all posts and platforms to the overall website and specific products. This brand keeps a certain image with the aesthetic of their online presence to attract certain groups. They keep the pages of their platforms bright, colorful and clean along with the products being geared towards the younger generations.

They also keep the posts geared towards tropical beach areas with younger models and always keep this persona across the different platforms.


This is the Pura Vida Home Page

On the home page of their website they have the holiday collection featured in multiple areas because they are the newest products. They have a focus on the different aspects of that collection and then the rest of the page is different collections and types of jewelry. 

The only thing that could be changed with the online presence is the fact that they don't always post congruently across the different platforms making it difficult to find certain videos or posts when you can't remember which platform it's on. 

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