Social Semiotics

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 Social Semiotics is a theory that covers the media discrimination and the modes of communication that people use online. It uses data and analysis to create these theories and ideas. Forms of social semiotics include texting, speech, gesture, music and dance. Social semiotics are what people make of the world and what the world makes of you. This is important because is creates analysis of different modes with concern to meaning and context.

Research Gate Article


Rules of Social Semiotics

Signs: The element where meaning and form are brought together

Mode: Resources used in meaning and making that are culturally or socially shaped 

Affordance

MultiModal Orchestration: Meaning seen throughout different modes that are connected as one


This image can be highlighted differently in different cultures. To me I see a woman stressed doing her school work, she is rubbing her head, seemingly with a head ache. She has a computer and a note book in front of her. Socially we can almost feel the frustration or emotions she is feeling. As a student we could sympathize with her, the stress coming up with finals next week, or trying as hard as you can that you don't understand a topic.

This image showcases a holiday that you might socially relate to immediately. If you celebrated halloween as a child you might be able to relate to the joy and happiness in the image. The anticipation to show everyone your costume or to go get some candy. Culturally people will either directly relate to this or not, people who don't celebrate this holiday might not relate to this image at all while someone who is still participates in Halloween might find joy or anticipation for the holiday.


Resources

ReferenceGualberto, C., & Dress, G. (2018). Social semiotics - researchgate. Research Gate. https://www.researchgate.net/profile/Clarice-Gualberto/publication/325764226_Social_Semiotics/links/5b229735a6fdcc69746119b9/Social-Semiotics.pdf 

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